The highly regulated, competitive and often complex financial services industry requires a specialist approach to PR and communications.
We provide strategic advice and undertake financial communications programmes in India and the major financial centres worldwide assisted by a network of affiliates. As an integrated division we’re well positioned to make media relations dovetail with core branding messaging, contributing substantially to the overall marketing mix.
Our team has specialist knowledge of the workings of the financial markets and the various businesses making up the industry and those serving it. We understand the language of the sector and we are quick to take a brief, help form a strategy and deliver results for our clients. This is achieved by developing close working partnerships with our clients and focusing on building and managing their reputations, supporting their marketing teams and helping them to achieve their objectives.
Specialist knowledge, creativity and an understanding of the grammar of the industry combined with innovative use of traditional and digital media strategies has created winning campaigns for our clients both on a project basis and on longer term advisory roles.